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InsurTech Case Study
How did an InsurTech use a team of university students to accelerate their marketing.
The Challenge
Our insurtech partner was facing a significant challenge in meeting their diverse marketing needs effectively.
With small team and the evolving landscape of digital marketing, they found themselves struggling to keep up with demands such as LinkedIn posts, white papers & research reports, blogs, animation, and graphic design.
Traditional hiring or engaging marketing agencies proved to be both costly and limited in scope for their dynamic requirements. They needed a solution that could provide them with a continuous stream of high-quality content tailored to their niche audience while staying within budget constraints.
The Solution
Recognising the untapped potential of students with diverse skill sets, our insurtech partner decided to leverage this unique resource. Instead of relying on traditional methods, they partnered with StudentVentureRecruitment to build bespoke teams of students specifically tailored to each marketing project's requirements. This innovative approach allowed them to tap into a vast pool of talent with fresh perspectives and varied expertise.
The Benefit
By harnessing the diverse skill sets of students, our insurtech partner was able to generate a wide range of content, surpassing what could have been achieved through conventional means. The dynamic nature of student involvement infused creativity and innovation into their marketing campaigns, keeping them relevant and engaging in a competitive market landscape.
Moreover, this approach proved to be cost-effective, as they could access specialised talent without incurring the overhead costs associated with hiring full-time professionals or engaging marketing agencies.
Ultimately, the partnership with StudentVentureRecruitment enabled our insurtech partner to not only meet but exceed their marketing objectives, positioning them as a forward-thinking industry leader.
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